The acquisition of pre-existing profiles on the Reddit platform is a practice where individuals obtain accounts from other users, typically through purchase. These accounts often possess an established history, activity level, and karma score, which can influence perceptions of credibility and trustworthiness within various Reddit communities. An example would be someone paying for a profile that has been active in a specific subreddit for a year and has accumulated a significant amount of positive feedback (karma) from other users.
The appeal of obtaining established Reddit profiles stems from several factors. Established accounts can bypass initial credibility barriers, allowing for more immediate participation and influence in discussions. Furthermore, these profiles may be perceived as more authentic, potentially increasing the reach and impact of their posts or comments. Historically, individuals and organizations have sought such profiles to promote products, services, or ideas, or to shape public opinion within specific online communities. The existence of this market reflects the value placed on perceived credibility and influence in the digital realm.