These alphanumeric strings offer in-game advantages within the virtual basketball simulation. An example includes entering a specific sequence to unlock a vintage jersey for player customization or to receive a temporary boost to player attributes in MyTEAM mode.
The significance lies in enhancing the user experience by providing avenues for character and team personalization, accelerating progression, or offering access to exclusive content. Historically, they have served as promotional tools, rewards for community engagement, and mechanisms for addressing gameplay imbalances or celebrating milestones.