The phrase refers to promotional codes for the online fashion retailer Princess Polly that individuals share on the social media platform Reddit. These codes offer users a reduction in the total cost of their purchase at the retailer. For example, a user might discover a code posted on a Reddit thread that provides 20% off all dresses on the Princess Polly website.
The sharing of these promotional offers on social media platforms can be a valuable resource for consumers seeking to minimize their expenses. Historically, discount codes were disseminated primarily through direct marketing channels. The emergence of online communities has facilitated a more collaborative and crowdsourced approach to finding and distributing these offers, benefiting both consumers and retailers through increased sales and brand awareness.