The phrase refers to the practice of accessing broadcasts of National Basketball Association games without payment through links shared on the Reddit platform. These links, often user-generated, connect to various streaming websites that may or may not be legally authorized to distribute the content. As an example, individuals might search for an NBA game and find a thread on Reddit containing links to external sites claiming to offer the game feed.
This method of accessing content gains popularity due to its perceived cost-effectiveness compared to official subscription services. Historically, difficulties in accessing geographically restricted content or the expense of multiple streaming subscriptions have contributed to the demand for alternative viewing options. The widespread availability of internet access and the user-driven nature of social media platforms further facilitate the sharing and consumption of such content.
