The act of determining the appropriate channels, platforms, or venues for viewing the annual basketball exhibition featuring celebrities is a common inquiry among sports enthusiasts. This event, showcasing popular figures from entertainment and other fields engaging in an informal game, generates significant viewership interest. The availability of broadcast and streaming options influences the audience’s ability to witness the competition. For example, individuals might search online to ascertain whether the game is accessible through cable television providers, online streaming services, or even potential in-person attendance opportunities.
The accessibility of this specific contest holds value for several reasons. It provides entertainment beyond the typical professional basketball season. It can increase engagement with the sport among a broader demographic, including fans of the participating celebrities. Historically, finding the right access point has evolved alongside technological advancements in media distribution, moving from primarily broadcast television to encompass a wide array of digital streaming options.