A combination of letters and numbers distributed, typically via social media, to unlock virtual rewards within a specific basketball simulation video game, usually associated with the culmination of the professional basketball season. For example, inputting a valid sequence might grant access to player packs, in-game currency, or cosmetic items.
Such codes enhance player engagement by creating a sense of community and offering opportunities to acquire coveted in-game assets without requiring substantial in-game performance or financial expenditure. Historically, these have coincided with significant moments during the championship series, fostering excitement and promoting sustained interest in the game.