These alphanumeric strings unlock in-game content within the mobile iteration of the National Basketball Association’s simulation video game. They provide users access to resources such as virtual currency, player packs, or special items, enhancing their gaming experience without requiring direct purchase. As an example, a code might grant a player a specific number of in-game coins to acquire desired virtual goods.
The primary benefit of these promotional tools lies in their ability to improve the overall user experience and player engagement. They offer opportunities to acquire otherwise difficult-to-obtain resources, reducing reliance on in-app purchases. Historically, these were distributed through various channels including social media, email marketing campaigns, and partnerships with related brands, offering a strategic tool for attracting and retaining users while promoting the game.
