An alphanumeric string offered by the NBA or its authorized partners reduces the subscription cost for NBA TV. These strings provide either a percentage discount on the monthly or annual fee or grant a free trial period to new subscribers. For example, entering a specific series of letters and numbers at checkout can lower the first month’s bill by 20% or provide a complimentary week of access.
The prevalence of these promotional offers stems from the league’s desire to expand its viewership and subscriber base. Lowering the initial cost barrier encourages sports enthusiasts to explore the streaming service, potentially converting them into long-term subscribers. Historically, these have been distributed through email marketing campaigns, social media partnerships with influencers, and collaborations with telecommunications providers.
